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Astra Margarine Advert
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Astra Margarine Advert
Astra margarine - just like butter
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 613388
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10090558
EDITORS COMMENTS
This vintage Astra Margarine advert from the early 1900s is a fascinating glimpse into the history of food and advertising. The image features a beautifully illustrated spread of toast topped with Astra margarine, accompanied by a steaming cup of tea. The slogan "Astra margarine - just like butter!" suggests that this product was marketed as a delicious and affordable alternative to traditional butter.
In an era when margarine was becoming increasingly popular as a cheaper substitute for butter, advertisements like these played a crucial role in convincing consumers to make the switch. The vibrant colors and enticing imagery used in this ad would have undoubtedly caught the eye of shoppers browsing through newspapers or magazines at the time.
Looking back on this piece of history, we can see how far food advertising has come since then. While modern ads often rely on sleek photography and digital effects, there is something charmingly nostalgic about the hand-drawn illustrations and simple messaging found in this Astra Margarine advert.
Whether you're interested in culinary history or simply appreciate vintage design, this print offers a unique window into the past. It serves as a reminder of how our perceptions of food products have evolved over time, while also showcasing the enduring power of good marketing techniques.
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