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Navy Cut De Luxe, 1929=30
Wall Art and Photo Gifts from Nottingham City Council
Navy Cut De Luxe, 1929=30
Players Navy Cut De Luxe tobacco counter card in the shape of a banner, with a white background and rope edging in gold and purple. Centre, top is a copy of the sailor in a life-buoy trade mark. The text reads " PLAYERs NAVY CUT // DE LUXE". The surface of the reverse is abraded On the reverse is a rubber stamp which reads " JOHN PLAYER & SONS // STORES ADVERTISING // GARDEN ST." and a hand-written note which dates the card to " 1929-30"
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Media ID 5873965
© Produced by the kind permission of Imperial Tobacco Limited, England
Advertising Costume Drum Head John Player And Sons Maritime Naval Nottingham Packaging Sailing Sailor Sea Scape Ship Tobacco Uniform Drum
EDITORS COMMENTS
This vintage print captures a unique piece of advertising history from 1929-30. The image showcases a Players Navy Cut De Luxe tobacco counter card designed in the shape of an elegant banner. Against a pristine white background, the card features exquisite rope edging in regal gold and purple hues. At the center-top, proudly displayed is a copy of the iconic sailor in a life-buoy trade mark, symbolizing adventure and maritime heritage. The text boldly reads "PLAYERs NAVY CUT // DE LUXE" emphasizing the premium quality of this tobacco brand. Although slightly abraded on its reverse surface, this card bears witness to its journey through time as it served as an advertisement for John Player & Sons Stores on Garden Street. Evoking nostalgia for Nottingham's rich history, this image portrays elements such as uniformed sailors, sailing ships against sea scapes, and even a drum head reminiscent of naval traditions. It offers glimpses into an era when packaging played an essential role in capturing consumers' attention. As we admire this remarkable piece today, let us appreciate not only its aesthetic appeal but also recognize how it represents the artistry behind advertising strategies employed by companies like John Player and Sons during that period.
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