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Advert for Jean Patou perfume, 1926, Paris
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Advert for Jean Patou perfume, 1926, Paris
Art deco advert for Jean Patou perfume, 1926, Paris Date: 1920s
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Media ID 5871889
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EDITORS COMMENTS
This advertisement for Jean Patou's perfume, featuring the enchanting tagline "Jazz" and dated 1926, invites us to take a step back in time to the vibrant and sophisticated world of Paris in the 1920s. The Art Deco design, with its bold geometric shapes and rich colors, reflects the era's modernist aesthetic and sense of excitement. The image showcases a woman, dressed in the height of fashion, with a confident and alluring expression. Her hair is styled in the latest bob cut, and she wears a sleek, form-fitting dress adorned with intricate beading and sequins. The use of black and gold tones adds an air of luxury and glamour. The perfume bottle, with its elegant curves and distinctive design, is nestled in the woman's hand. The label, featuring the iconic Jean Patou logo and the word "Jazz" in bold letters, completes the image. The background is a blur of activity, with people dancing and laughing in the background, reflecting the lively and carefree spirit of the Jazz Age. The advertisement's tagline, "Jazz," was a reference to the popular music genre of the time, which embodied the energy and spontaneity of the era. The perfume was said to capture the essence of this spirit, making it a must-have for modern and fashionable women. This advertisement is a stunning representation of the 1920s, a time of great change and innovation, and serves as a reminder of the enduring allure of Paris and its rich cultural history.
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