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German advert for chromotype machines
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German advert for chromotype machines
3780652 German advert for chromotype machines; (add.info.: German advert for the Johannisberg machine factory, showing a chromotype machine. From German printers catalogue.
Die Graphischen Kunste der Gegenwart by Theodor Goebe, 1902); Lebrecht History
Media ID 33415242
© Lebrecht History / Bridgeman Images
Art Deco Art Deco 1910 1939 Designs Machine Machines Printers Printing Secession Jugendstyl Setting Type Advertizing Art Style Social History
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EDITORS COMMENTS
This print showcases a fascinating German advert for chromotype machines. The image, sourced from the renowned Johannisberg machine factory in Germany, is featured in 'Die Graphischen Kunste der Gegenwart' by Theodor Goebe, published in 1902. The advert exudes the distinctive charm of the Art Nouveau movement, also known as Jugendstil or Secession. Its ornate and decorative design reflects the artistic style prevalent during this era. With its intricate details and elaborate patterns, it epitomizes the creativity and craftsmanship that defined European art at that time. The advertisement not only serves as a testament to the beauty of art but also highlights its practical application in advertising. It belongs to an era when printing technology was rapidly advancing, revolutionizing industries such as publishing and marketing. The drawing depicts a chromotype machine—a cutting-edge invention of early 20th-century printers—used for producing high-quality colored prints. This innovation played a pivotal role in transforming advertisements into visually striking works of art. Beyond its aesthetic appeal, this photograph offers valuable insights into social history and industrial progress. It provides us with glimpses into an era when factories were bustling with activity and designs were meticulously crafted using these remarkable machines. As we admire this historical artifact captured through Bridgeman Images' lens, let us appreciate both its artistic value and its significance within the context of technological advancements during that period. This print transports us back to an age where imagination met innovation—an intersection that continues to shape our world today.
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