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Label for le Toubib Aperitif and Tonic Wine, late 19th century (colour litho)
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Label for le Toubib Aperitif and Tonic Wine, late 19th century (colour litho)
CHT224194 Label for le Toubib Aperitif and Tonic Wine, late 19th century (colour litho) by French School, (19th century); Musee de la Contrefacon, Paris, France; eArchives Charmet; French, out of copyright
Media ID 23352832
© Archives Charmet / Bridgeman Images
Arid Bivouac Desert Pith Helmet Publicity Topee Trademark Qina
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This print showcases a label for le Toubib Aperitif and Tonic Wine, dating back to the late 19th century. Created by the French School of the 19th century, this colour lithograph is now housed in the Musee de la Contrefacon in Paris, France. The label exudes an air of adventure and intrigue as it transports us to a desert bivouac. In this arid landscape, soldiers clad in pith helmets gather around a campsite while enjoying their drinks. The refreshing tonic wine provided respite from the harsh conditions they faced. The image captures not only the essence of military life but also serves as an advertisement for le Toubib Aperitif and Tonic Wine. The trademarked drink became synonymous with providing solace amidst challenging circumstances. As we delve into this historical artifact, we are reminded of the importance of etiquette de liqueur during that era. Le Toubib's label represents more than just a beverage; it symbolizes camaraderie and resilience within military camps. With its vibrant colors and attention to detail, this photograph print offers a glimpse into a bygone era where soldiers sought comfort through alcohol amidst their desert expeditions. It stands as a testament to both artistic craftsmanship and historical significance – an evocative piece preserved for generations to come.
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